Like Rock 'n' Roll, iTunes will probably never die. However, it may suffer from a big kick in it's cyber balls very soon from several major bands, especially AC/DC. Indeed, the success of Black Ice, might push iTunes further down a very slippery financial slope.
In today's London Telegraph, Brian Boyd follows up on last week's article from the Irish Times about AC/DC taking on Apple's billion dollar baby with a report on how other bands may soon be persuaded to join AC/DC on the other side of the digital divide against iTunes.
Angus Young certainly has a lot to say on the importance of selling albums vs. selling singles, the staple of Apple's iTunes money diet.
"We don't make singles, we make albums," says guitarist Angus Young. "Way back in the Seventies, we drew these figures on the back of an envelope for our record company.
"We showed them how much they earned from us if we sold one million singles and how much they earned if we sold one million albums. The difference was staggering.
"That was to get them off our back because we only very grudgingly release singles. Our real reason is that we honestly believe the songs on any of our albums belong together.So, for AC/DC, art and money go hand in hand and who can blame the band for that stance?
After all, how many great musicians have ended up penniless in their old age after being screwed by the big record companies that made tons of money off their backs?
In a larger sense, iTunes is just another record company interested only in its profitability, not the welfare of individual artists who work for them. For much more on this developing story, please continue reading here.