Monday, February 25, 2008
Jack Is Back!
Brandweek mentioned today that Jack Black will host the Nickelodeon's Kids' Choice Awards on March 29. To hype the event patrons at 102 malls across the country will hear his fancy fretwork on AC/DC's classic riff, Back In Black, as part of what's called a digital out-of-home ad. (Whatever the hell, oops I mean heck, that is.)
A lot of critics have given Jack guff over his work for Nickelodeon over the years but I think he should be given a golden Gibson SG for all the things he's done to help spread the word on how great a band AC/DC really is. After all, who can forget "Long Way To The Top" from "The School of Rock"?
Btw, apparently YouTube still hasn't totally recovered from that Pakistani denial of service attack but, if you wait it out, here's the final scene from School of Rock.